NYPD identifies two suspects in connection with a bold robbery inside a New York jewelry store

Police say Jaysean Sutton, 39, and Pedro Davila, 27, are wanted for questioning in connection with the robbery, and the NYPD is asking for the public's help in locating them.

Investigators say three men walked into Avianne & Co. Jewelers on August 25 pretending to be customers before tying up four employees with zip ties and duct tape and ransacking the store.

Jaysean Sutton, who helped orchestrate and carry out a daylight heist at celebrity jeweler Avianne & Co., was identified by the NYPD today.

Closed-circuit video from that day showed at least two of the men were holding handguns. The faces of the men are clearly visible in the video and photos released earlier by NYPD Crime Stoppers.

No one was hurt in the robbery, police said.

Avianne & Co. Jewelers describes itself as "the leading Custom Diamond Jewelers in Hip Hop and Pop Culture," on its Facebook page and says it's the exclusive jeweler for rappers Nicki Minaj, Lil Wayne, Cam'ron and others.

Pedro Davila, who helped orchestrate and carry out a daylight heist at celebrity jeweler Avianne & Co., was identified by the NYPD today.

The store has a huge following on social media, and its Instagram account features photos and videos of the elaborate, diamond-encrusted rings, watches, chains and pendants its jewelers have made for their famous clients.

Police have not said how much was stolen but CNN affiliate WCBS reported the men left with duffel bags full of jewelry.

CNN's Rob Frehse reported from New York, and Christina Maxouris reported and wrote from Atlanta. CNN's David Williams, Mirna Alsharif and Artemis Moshtaghian contributed to this report.

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