YouTuber James Charles has lost 1 million subscribers since his Tati feud

The 19-year-old YouTube beauty blogger had around 16 million subscribers Friday, according to the website Social Blade. That number had fallen to less than 15 million on Sunday and shows no signs of slowing down.

So why is Charles experiencing a sudden drop in subscribers?

It appears to stem from a feud between Charles and his longtime mentor and fellow beauty guru Tati.

The drama started in April when Charles posted an ad for Sugar Bear Hair supplements to his Instagram story. Turns out, that brand is a huge competitor for Tati's supplement brand, Halo Beauty.

Tati accused him of being unsupportive and said she felt betrayed. Charles later apologized to Tati in a statement posted to his Instagram story.

Then on Friday, Tati broke her silence and posted a 43-minute video to YouTube explaining the feud and her decision to cut off her friendship with Charles.

In the video, she accused Charles of spreading lies about her and called him out for saying hurtful things about other people in the beauty community. She also mentioned an inappropriate comment he made about wanting to hook up with a straight waiter at a restaurant, disregarding his sexual orientation. Charles identifies as gay.

The internet seems to have sided with Tati for now. She appears to be gaining subscribers just as fast as Charles is losing them.

Here's a live subscriber count, just in case you're trying to keep track.

Let's block ads! (Why?)