The New York Times 'wants 10 million subscribers by 2025'

The New York Times Company (NYT) wants to eclipse that number by 2025, it said Wednesday when it reported earnings.

The company also said it generated more than $709 million in digital revenue, a number that positions it to meet another goal — $800 million in digital revenue by the end of 2020.

The Times' bullish outlook is driven by that digital growth.

The Times now has a new high of 4.3 million total paid subscriptions, and the company said Wednesday that more than 3.3 million people pay for its array of digital offerings, which include its popular Cooking and Crossword apps.

The company said it added 265,000 digital subscribers in the fourth quarter of 2018, the largest spike since the period following the 2016 election.

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