But what was once considered a coveted gig has more recently been tainted by controversy.
This year's halftime performers -- pop band Maroon 5, rappers Travis Scott and Big Boi -- have received some criticism for agreeing to perform, despite the NFL's stance toward former quarterback Colin Kaepernick's decision to kneel during the National Anthem.
Other artists, including Rihanna and Cardi B, reportedly turned down the gig in support of Kaepernick.
Perhaps in an effort to avoid critics, the NFL canceled a press conference with the musicians that had been scheduled for Thursday.
"Maroon 5 has been working hard on a Pepsi Super Bowl LIII Halftime Show that will meet and exceed the standards of this event," the NFL said in a statement Tuesday about the decision. "As it is about music, the artists will let their show do the talking as they prepare to take the stage this Sunday. "
As is tradition, speculation about the halftime entertainment is running high. Some have theorized that rocker Mick Jagger will join Maroon 5 to perform the hit 2011 single, "Moves Like Jagger." (The Rolling Stones performed at the 2006 Super Bowl.) Others are hoping for a surprise duet with the song's featured artist, Christina Aguilera.
In this time of political polarization, Sunday's halftime lineup appears to be seeking neutral ground.
Maroon 5, joined by the NFL and Interscope Records, announced a $500,000 donation to Big Brothers and Sisters of America in advance of their performance. The move matches Scott's donation to Dreams Corp, a social justice non-profit, two weeks ago.
By avoiding politics, holograms and wardrobe malfunctions, the artists should survive halftime unscathed.
Take a look at the gallery above for some of the most memorable (and forgettable) Super Bowl performances.
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