But its world-renowned beauty has also caused problems for Bali as the island copes with overtourism.
Many of those visitors left behind trash, including single-use plastics, much of which filled landfills or washed up on pristine beaches.
While tourism brings money into the community, it can also strain local sanitation resources and contribute to erosion and environmental damage.
The way that overtourism was affecting the local community was addressed in an episode of "Anthony Bourdain: Parts Unknown" that aired in October 2018.
But there is one possible solution.
"Tourists come to enjoy our environment and culture. Why not contribute to preserving it?" says I Nyoman Adi Wiryatama, who is the head of Bali's provincial parliament.
Before making the move, Bali's Udayana University's school of hospitality and tourism organized a study where they polled international visitors on whether they'd be willing to contribute money toward the preservation of the island. Sixty percent of them said yes.
And Indonesia is not the only country experimenting with a similar fee.
European cities like Dubrovnik and Barcelona have instituted similar measures. And odds are good that more will follow.
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