The campaign has been marked by the rise of a once-fringe right-wing lawmaker, the disqualification of a populist former president who was campaigning from jail, and ongoing revelations from the four-year-long "Car Wash" anti-graft probe rocking mainstream political parties in the country of 200 million people.
Brazil is also suffering from a prolonged economic recession and extreme violence, with murder rates reaching a record high last year.
Former army captain and congressman Jair Bolsonaro and ex-Sao Paulo Mayor Fernando Haddad are leading the polls in a field of 13 candidates.
Opinion polls released before the campaigns closed this week projected Bolsonaro could capture as much as 35 percent of the vote Sunday.
"I am feeling scared," Marcio Correa, an advertising executive who doesn't support either front runner, said in São Paulo. "Fascism is way too close and it is frightening."
Bolsonaro draws comparisons to Donald Trump
Bolsonaro has left few unscathed in his flame-throwing against Brazil's progressive movement. He's often been compared to U.S. President Donald Trump and the Philippines' Rodrigo Duterte.
He's been accused by his opponents of being a misogynist and a homophobe. He once told a congresswoman during a parliamentary hearing that she did not deserve to be raped because she was "very ugly," Brazil's TV Globo reported.
He also publicly said he prefers to see his son "die in an accident" than show up with another man.
During a campaign stop in the city of Juiz de Fora las month, Bolsonaro was stabbed in the stomach. The incident seemed to symbolize the uncharted territory into which the election was heading and landed the front runner in the hospital for several weeks.
Bolsonaro began to rise in the polls after the stabbing, but his increased viability also prompted a viral social media campaign known as #elenao or #nothim.
Thousands of people took to the streets throughout Brazil last weekend to voice their opposition to Bolsonaro, often comparing him to Adolf Hitler in posters and chants.
Others see him as the anti-establishment candidate who will drain the swamp and tackle violence.
David Lerner, a businessman in Sao Paulo, said he backs Bolsonaro because he "represents a change" in the country. "He has never been in any (federal) government. He never took part in any corruption scandal," Lerner said.
In addition to conservative elements in the police and armed forces, Bolsonaro is backed by powerful Evangelical and agrobusiness lobbies.
Haddad steps into Lula's shoes
Haddad, a former Sao Paulo mayor, heads the ticket for the Workers' Party. He became the default candidate after his running mate and former President Luiz Inacio Lula da Silva was barred from running by the country's highest electoral court.
"Lula," as the former leader is popularly known, had been leading in the polls despite being in jail since April, where he is serving a 12-year sentence for corruption and money laundering.
Claudine Dutra Melo, a historian, said she will vote for Haddad because "there is no other candidate" to respond to the "mediatic-parliamentary-judicial coup" against popular politicians in the country. "People think that voting for Bolsonaro is a protest vote," she said, "and they do not realize the risk they are taking on in being favorable to this kind of ideology."
Election likely headed for a runoff
Neither of the leading candidates is expected to get the fifty percent majority required by law so a runoff vote has already been scheduled for October 28th.
Voting is mandatory in Brazil for all citizens who are 18 to 70 years old. People who fail to vote without any justification often face fines and risk bureaucratic hurdles when renewing passports or IDs.
At least 11% of voters will leave their ballots blank or mark them as undecided, according to a recent statistics from the Ibope polling agency.
Brazilians will also vote on 27 governors and nearly 1,600 lawmakers on Sunday.
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